Six ways to sell the same ticket
One shop, one price list, and six complete visual versions of it — an annual report, two vast empty fields, a clearing terminal, a 1997 homepage, a kiosk, and a private bank for the dead. Each was built to be the real thing.
- I LEDGER Annual Report × Liquidation Notice The straight man. Bilingual marginalia, hairline rules, ink-only duality.
- II MONOLITH Split Diptych, Done Properly Two vast empty fields. Type as the only ornament. The seam tears on hover.
- III TERMINAL Clearing System The afterlife as settlement infrastructure.
- IV GEOCITIES The Afterlife as a 1997 Homepage The eternal in the most impermanent vernacular the web produced. Pixel art is inline SVG.
- V RESERVATION — LIVE The Kiosk One screen, three offers, click to buy. Ivory and engraved gold at rest; pointing at HELL inverts the whole page to a WebGL ember. Carries the real checkout.
- VI UNDERSTATED Quiet Luxury A private bank for the dead. No accent colour; the duality is position and word only.
The upgrade lane
A separate product — the Fast Pass Upgrade, $777.00 and $666.00. These are not variants of the six above; they are the same offer written for different rooms.
- — FAST PASS UPGRADE The live page Ink and gold. The product at hero scale, the two credentials, the register in brief. This is the one that takes the money.
- — THE HEAVEN LANE Institutional modernism, light Bone paper, ink, gold. A struck seal, three words, and the terms published as numbered articles rather than buried in a footer.
- — THE HELL LANE Institutional modernism, dark The same page with the light off: charcoal, bone, one red. Identical measurements and tracking — what differs is the ground, the mark, and what the gate offers to stop doing to you.
- — FAST PASS UPGRADE — 1997 The hub, all three lanes A corporate product-line page of the period: three tiers in a comparison table, priced, with the both-gates option the two destination pages deliberately do not offer.
- — HEAVEN PRIORITY — 1997 Corporate, expensive Not the amateur web next door: the one a bank used when it wanted to look costly. Tiled arcade, gold plate, Times New Roman, tables and bevels, under a card-advertisement band.
- — HELL PRIORITY — 1997 Corporate, expensive Identical furniture and measurements, different stone. Black granite and oxblood where the other is marble and navy.
The ballot
The tear-off poster as a working page. Four ways to cast — two are the regular tickets, two are the upgrade — and one way to abstain, which costs nothing and opens nothing. The returns are counted from the same record the six write to.
- — OFFICIAL BALLOT One page, one contest Precinct, instructions, four candidates and an official-use box around one true mechanic: pick a gate and pay for it, or decline. Bone paper and ink; the bubbles fill under a pencil.
- — LIMBO The lobby, for abstainers Where declining sends you. You paid nothing, so nothing opens: both gates in view, the poster on the wall, and one door out, back to the ballot.
- — THE RETURNS Election night, every night The live tally of issued tickets per destination, straight from the ledger. A dead heat, a shutout and an empty poll all render honestly.
Reference and small print
Neither variants of the six nor product pages. These explain the thing, recruit for it, or set out what is being sold — and the first four carry no buy button at all.
- — THE EXPLAINER Written to be read, not to sell The long form of the argument. The one page here with no buy button anywhere on it.
- — NO SUBSCRIPTION REQUIRED The argument behind the name Written for somebody who has never heard of any of this, so it makes its case before it mentions a price.
- — THE REGISTER Reference, not sales Eight historical arrangements for buying entry, four each way, with real objects from open museum collections. Carries no buy button anywhere on it.
- — THE PUBLIC RECORD Every purchase, as a chain The ledger itself: each cleared ticket written after the last and hashed to it, holder named or BEARER, never removed. What the returns and the front door count from.
- — HELL IS RECRUITING The creator programme Recruitment and the application form. Most applicants get the tickets; five get the package.
- — TERMS OF SALE The small print Who is selling, in what currency, delivered when, and refundable never.
- — PRIVACY POLICY The small print What happens to a name once it has been written into a permanent public record.